Causing Performance.
From startups to national brands, I've worked in dozens of industries leading transformation projects and product development.
GTM Strategy for Tech Sales
Before: Schools called us only for pencils, paper, and art supplies. We had no credibility as a technology vendor, no process for quoting devices, and no support structure once a laptop left the box.
Seeing the gap: I recognized that Chromebooks could slot naturally into our existing supply chain. If we could make buying tech feel as easy as ordering copy paper, we could own the ed-tech space.
Built internal systems that bundle Chromebooks, accessories, and extended warranties into the same purchasing workflows schools already know.
Trained every sales rep to talk confidently about Google devices, setup steps, and classroom integration.
Ran in-person demo nights for teachers and parents across the city, earning trust and answering questions live.
Wrote step-by-step support guides, launched a post-sale help desk, and set up recurring assistance programs tied to the academic calendar.
After: We became the city’s number-one seller of Google education devices, accessories, and warranties. Annual, calendar-aligned purchase cycles now drive predictable revenue and long-term partnerships with every school we serve.
B2B Sales & Fulfillment
Before: A B2C pizza operation. School orders were sporadic, often placed manually. Volunteers at schools labeled and distributed boxes by hand. Orders were often inaccurate, and food quality suffered by the time it was delivered.
After: I created a new business unit focused on school lunches.
Partnered directly with local elementary schools and the school district to demo our offering and pitch the operational solution, not just the food.
Created custom-sized boxes and an automation pipeline that generated hundreds of labeled boxes per order, each one labeled with the student’s name and class, so teachers and volunteers didn’t have to sort anything.
Reengineered our kitchen processes to allow high-volume production of student meals while preserving quality, freshness, and warmth.
Built systems to track class groupings, dietary restrictions, and delivery timing using a mix of logistics tools and automation layers.
Result: Scaled this program to deliver hundreds of meals per day, error-free and hot, while creating a repeatable revenue stream from previously untapped B2B relationships.
Retail Operations & Store Planning
I lead end-to-end retail launches: redraw floorplans, oversee fixture installs, sync POS and inventory systems, and stage grand-opening events with local marketing, guest registration, and live product demos.
I’ve delivered 20,000 sq ft store overhauls across Vancouver: relocated departments, refreshed branding, rolled out new assortments, negotiated with vendors, and kept registers running through months-long remodels.
For inventory audits, I mobilize 20-person teams, map count plans aisle by aisle, pre-count high-velocity items, track variances in DNIs, and lock down sections to hit 100 % accuracy with minimal shopper disruption.
Leading Teams
People Management & Team Leadership
I’ve led teams of 30+ people: set up status dashboards, daily stand-ups, and retrospectives to keep every project on track.
I developed playbooks and tooling: templates, checklists, automated reminders, for repeatable project success.
I mentored and coached teams continuously: ran management workshops, performance reviews, promotion tracks, and development plans.
Talent Acquisition & HR Strategy
I’ve interviewed, hired, and onboarded over 1,000 employees, from interns to executives, at every company I’ve worked for.
I designed recruitment processes: job specs, sourcing strategies, interview frameworks, and culture-fit assessments covering both hard skills and soft qualities.
I built comprehensive onboarding programs: training curricula, mentorship pairings, policy handbooks (from anti-bullying to core values), and culture immersion experiences.
Culture & Employee Experience
I spearheaded culture-building with quarterly retreats, hackathons, and peer-recognition programs; I launched pulse surveys to keep values alive as we scaled.
I authored 20+ HR initiatives: diversity & inclusion guidelines, wellness stipends, remote-work policies, flexible schedules, and conflict-resolution protocols.